{"id":1003485,"date":"2025-11-18T09:10:44","date_gmt":"2025-11-18T02:10:44","guid":{"rendered":"https:\/\/tlsfirm.com\/uncategorized\/quang-cao-khuyen-mai-va-influencer-marketing-dieu-khoan-hop-dong-che-tai-va-bao-ve-quyen-loi-nguoi-tieu-dung\/"},"modified":"2025-11-18T09:10:54","modified_gmt":"2025-11-18T02:10:54","slug":"quang-cao-khuyen-mai-va-influencer-marketing-dieu-khoan-hop-dong-che-tai-va-bao-ve-quyen-loi-nguoi-tieu-dung","status":"publish","type":"post","link":"https:\/\/tlsfirm.com\/en\/rui-ro-phap-ly-va-sai-pham-hanh-chinh-cate\/quang-cao-khuyen-mai-va-influencer-marketing-dieu-khoan-hop-dong-che-tai-va-bao-ve-quyen-loi-nguoi-tieu-dung\/","title":{"rendered":"Qu\u1ea3ng c\u00e1o, khuy\u1ebfn m\u00e3i v\u00e0 influencer marketing: \u0111i\u1ec1u kho\u1ea3n h\u1ee3p \u0111\u1ed3ng, ch\u1ebf t\u00e0i v\u00e0 b\u1ea3o v\u1ec7 quy\u1ec1n l\u1ee3i ng\u01b0\u1eddi ti\u00eau d\u00f9ng"},"content":{"rendered":"<h2>Gi\u1edbi thi\u1ec7u<\/h2>\n<p>Trong th\u1eddi \u0111\u1ea1i qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, khuy\u1ebfn m\u00e3i r\u1ea7m r\u1ed9 v\u00e0 h\u1ee3p t\u00e1c influencer, ch\u1ec9 m\u1ed9t tuy\u00ean b\u1ed1 sai l\u1ec7ch hay m\u1ed9t \u0111i\u1ec1u kho\u1ea3n h\u1ee3p \u0111\u1ed3ng l\u1ecfng l\u1ebbo c\u00f3 th\u1ec3 bi\u1ebfn chi\u1ebfn d\u1ecbch marketing th\u00e0nh r\u1ee7i ro ph\u00e1p l\u00fd \u2014 ph\u1ea1t h\u00e0nh ch\u00ednh, khi\u1ebfu n\u1ea1i t\u1eadp th\u1ec3 ho\u1eb7c kh\u1ee7ng ho\u1ea3ng th\u01b0\u01a1ng hi\u1ec7u. L\u00e0 ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch ph\u00e1p ch\u1ebf, nh\u00e2n s\u1ef1 ho\u1eb7c compliance, b\u1ea1n \u0111\u1ee9ng gi\u1eefa y\u00eau c\u1ea7u t\u0103ng doanh s\u1ed1 v\u00e0 ngh\u0129a v\u1ee5 b\u1ea3o v\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, v\u00e0 vi\u1ec7c qu\u1ea3n tr\u1ecb h\u1ee3p \u0111\u1ed3ng, n\u1ed9i dung qu\u1ea3ng c\u00e1o c\u00f9ng ch\u1ebf t\u00e0i x\u1eed l\u00fd tr\u1edf n\u00ean c\u1ea5p thi\u1ebft h\u01a1n bao gi\u1edd h\u1ebft.<\/p>\n<p>Gi\u1ea3i ph\u00e1p kh\u00f4ng ph\u1ea3i l\u00e0 th\u1eaft ch\u1eb7t m\u1ecdi kh\u00e2u th\u1ee7 c\u00f4ng m\u00e0 l\u00e0 x\u00e2y d\u1ef1ng quy tr\u00ecnh minh b\u1ea1ch v\u00e0 \u00e1p d\u1ee5ng h\u1ec7 th\u1ed1ng t\u1ef1 \u0111\u1ed9ng h\u00f3a t\u00e0i li\u1ec7u \u0111\u1ec3 chu\u1ea9n h\u00f3a h\u1ee3p \u0111\u1ed3ng qu\u1ea3ng c\u00e1o, m\u1eabu th\u1ecfa thu\u1eadn b\u1ed3i th\u01b0\u1eddng v\u00e0 quy tr\u00ecnh khi\u1ebfu n\u1ea1i \u2014 gi\u00fap gi\u1ea3m l\u1ed7i, r\u00fat ng\u1eafn th\u1eddi gian ph\u1ea3n h\u1ed3i v\u00e0 l\u00e0m b\u1eb1ng ch\u1ee9ng khi tranh ch\u1ea5p x\u1ea3y ra. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd d\u1eabn b\u1ea1n qua b\u1ee9c tranh t\u1ed5ng quan v\u1ec1 khung ph\u00e1p l\u00fd \u2014 <strong>lu\u1eadt b\u1ea3o v\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/strong> \u2014 r\u1ed3i l\u1ea7n l\u01b0\u1ee3t ph\u00e2n t\u00edch quy\u1ec1n v\u00e0 ngh\u0129a v\u1ee5 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, tr\u00e1ch nhi\u1ec7m c\u1ee7a doanh nghi\u1ec7p, quy tr\u00ecnh gi\u1ea3i quy\u1ebft khi\u1ebfu n\u1ea1i v\u00e0 c\u00e1c ch\u1ebf t\u00e0i th\u1ef1c ti\u1ec5n, k\u00e8m g\u1ee3i \u00fd v\u1eadn d\u1ee5ng h\u1ee3p \u0111\u1ed3ng v\u00e0 m\u1eabu th\u1ecfa thu\u1eadn \u0111\u1ec3 b\u1ea3o v\u1ec7 t\u1ed5 ch\u1ee9c v\u00e0 kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n<h2>T\u1ed5ng quan v\u1ec1 Lu\u1eadt B\u1ea3o v\u1ec7 quy\u1ec1n l\u1ee3i ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/h2>\n<p><strong>Lu\u1eadt b\u1ea3o v\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/strong> l\u00e0 khung ph\u00e1p l\u00fd c\u01a1 b\u1ea3n \u0111i\u1ec1u ch\u1ec9nh quan h\u1ec7 gi\u1eefa ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 doanh nghi\u1ec7p, nh\u1eb1m \u0111\u1ea3m b\u1ea3o an to\u00e0n, quy\u1ec1n \u0111\u01b0\u1ee3c th\u00f4ng tin v\u00e0 quy\u1ec1n \u0111\u01b0\u1ee3c b\u1ed3i th\u01b0\u1eddng khi h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5 kh\u00f4ng \u0111\u00e1p \u1ee9ng ti\u00eau chu\u1ea9n. \u1ede Vi\u1ec7t Nam, n\u1ec1n t\u1ea3ng hi\u1ec7n h\u00e0nh b\u1eaft ngu\u1ed3n t\u1eeb <strong>lu\u1eadt b\u1ea3o v\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng 2010<\/strong> v\u00e0 \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh, c\u1eadp nh\u1eadt theo y\u00eau c\u1ea7u th\u1ef1c ti\u1ec5n; c\u00e1c s\u1eeda \u0111\u1ed5i m\u1edbi nh\u1ea5t \u0111\u1ebfn 2024 ti\u1ebfp t\u1ee5c l\u00e0m r\u00f5 quy\u1ec1n v\u00e0 th\u1ee7 t\u1ee5c x\u1eed l\u00fd khi\u1ebfu n\u1ea1i.<\/p>\n<p><h4>Ph\u1ea1m vi \u0111i\u1ec1u ch\u1ec9nh<\/h4>\n<\/p>\n<p>&#8211; Quy\u1ec1n v\u00e0 ngh\u0129a v\u1ee5 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 doanh nghi\u1ec7p.<br \/>&#8211; Tr\u00e1ch nhi\u1ec7m c\u1ee7a c\u01a1 quan qu\u1ea3n l\u00fd nh\u00e0 n\u01b0\u1edbc v\u00e0 <strong>c\u01a1 quan b\u1ea3o v\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/strong> \u0111\u1ecba ph\u01b0\u01a1ng.<br \/>&#8211; C\u01a1 ch\u1ebf b\u1ed3i th\u01b0\u1eddng, thu h\u1ed3i s\u1ea3n ph\u1ea9m, ch\u1ebf t\u00e0i h\u00e0nh ch\u00ednh v\u00e0 h\u00ecnh s\u1ef1 \u0111\u1ed1i v\u1edbi h\u00e0nh vi vi ph\u1ea1m.<\/p>\n<p>Ngo\u00e0i ra, khi \u00e1p d\u1ee5ng c\u1ea7n l\u01b0u \u00fd m\u1ed1i li\u00ean h\u1ec7 v\u1edbi c\u00e1c lu\u1eadt chuy\u00ean ng\u00e0nh nh\u01b0 <strong>lu\u1eadt c\u1ea1nh tranh<\/strong> v\u00e0 <strong>lu\u1eadt th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/strong>, nh\u1ea5t l\u00e0 trong th\u01b0\u01a1ng m\u1ea1i s\u1ed1 v\u00e0 qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn.<\/p>\n<h2>Quy\u1ec1n v\u00e0 ngh\u0129a v\u1ee5 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/h2>\n<p>Ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch ph\u00e1p l\u00fd ho\u1eb7c HR c\u1ea7n n\u1eafm r\u00f5 c\u00e1c quy\u1ec1n c\u01a1 b\u1ea3n m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u01b0\u1ee3c h\u01b0\u1edfng: quy\u1ec1n \u0111\u01b0\u1ee3c an to\u00e0n, quy\u1ec1n \u0111\u01b0\u1ee3c th\u00f4ng tin, quy\u1ec1n l\u1ef1a ch\u1ecdn, quy\u1ec1n \u0111\u01b0\u1ee3c b\u1ed3i th\u01b0\u1eddng v\u00e0 quy\u1ec1n khi\u1ebfu n\u1ea1i. Nh\u1eefng quy\u1ec1n n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c ghi r\u00f5 trong h\u1ee3p \u0111\u1ed3ng mua b\u00e1n, \u0111i\u1ec1u kho\u1ea3n b\u1ea3o h\u00e0nh v\u00e0 ch\u00ednh s\u00e1ch \u0111\u1ed5i tr\u1ea3.<\/p>\n<p><h4>Nh\u1eefng quy\u1ec1n ti\u00eau bi\u1ec3u<\/h4>\n<\/p>\n<ul>\n<li>Quy\u1ec1n \u0111\u01b0\u1ee3c bi\u1ebft th\u00f4ng tin \u0111\u1ea7y \u0111\u1ee7, trung th\u1ef1c v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 (ngu\u1ed3n g\u1ed1c, th\u00e0nh ph\u1ea7n, gi\u00e1 c\u1ea3, th\u1eddi h\u1ea1n).<\/li>\n<li>Quy\u1ec1n \u0111\u01b0\u1ee3c an to\u00e0n khi s\u1eed d\u1ee5ng h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5.<\/li>\n<li>Quy\u1ec1n \u0111\u01b0\u1ee3c \u0111\u1ed5i tr\u1ea3, b\u1ea3o h\u00e0nh theo \u0111i\u1ec1u ki\u1ec7n h\u1ee3p l\u00fd (li\u00ean quan \u0111\u1ebfn <strong>lu\u1eadt b\u1ea3o v\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed5i tr\u1ea3 h\u00e0ng<\/strong>).<\/li>\n<li>Quy\u1ec1n khi\u1ebfu n\u1ea1i v\u00e0 y\u00eau c\u1ea7u b\u1ed3i th\u01b0\u1eddng khi thi\u1ec7t h\u1ea1i x\u1ea3y ra (tham kh\u1ea3o <strong>lu\u1eadt b\u1ea3o v\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng khi\u1ebfu n\u1ea1i<\/strong> \u0111\u1ec3 bi\u1ebft th\u1eddi h\u1ea1n v\u00e0 th\u1ee7 t\u1ee5c).<\/li>\n<\/ul>\n<p><strong>Tr\u00e1ch nhi\u1ec7m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/strong> c\u0169ng quan tr\u1ecdng: cung c\u1ea5p th\u00f4ng tin trung th\u1ef1c, tu\u00e2n th\u1ee7 h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng, l\u01b0u gi\u1eef h\u00f3a \u0111\u01a1n, ch\u1ee9ng t\u1eeb \u0111\u1ec3 l\u00e0m b\u1eb1ng ch\u1ee9ng khi khi\u1ebfu n\u1ea1i.<\/p>\n<h2>Tr\u00e1ch nhi\u1ec7m v\u00e0 ngh\u0129a v\u1ee5 c\u1ee7a doanh nghi\u1ec7p<\/h2>\n<p>Doanh nghi\u1ec7p c\u00f3 ngh\u0129a v\u1ee5 thi\u1ebft k\u1ebf, cung c\u1ea5p h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p ti\u00eau chu\u1ea9n, minh b\u1ea1ch th\u00f4ng tin v\u00e0 th\u1ef1c hi\u1ec7n ch\u00ednh s\u00e1ch b\u1ea3o h\u00e0nh, \u0111\u1ed5i tr\u1ea3. \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 y\u00eau c\u1ea7u ph\u00e1p l\u00fd m\u00e0 c\u00f2n l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 duy tr\u00ec uy t\u00edn v\u00e0 tr\u00e1nh r\u1ee7i ro ph\u00e1p l\u00fd.<\/p>\n<p><h4>Nh\u1eefng \u0111i\u1ec3m doanh nghi\u1ec7p c\u1ea7n th\u1ef1c hi\u1ec7n<\/h4>\n<\/p>\n<ul>\n<li>Cung c\u1ea5p th\u00f4ng tin trung th\u1ef1c, d\u1ec5 hi\u1ec3u tr\u00ean nh\u00e3n m\u00e1c, website v\u00e0 c\u00e1c k\u00eanh b\u00e1n h\u00e0ng.<\/li>\n<li>\u0110\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng, an to\u00e0n s\u1ea3n ph\u1ea9m; x\u00e2y d\u1ef1ng quy tr\u00ecnh thu h\u1ed3i khi c\u1ea7n thi\u1ebft.<\/li>\n<li>Ban h\u00e0nh ch\u00ednh s\u00e1ch b\u1ea3o h\u00e0nh, \u0111\u1ed5i tr\u1ea3 r\u00f5 r\u00e0ng v\u00e0 c\u00f4ng khai th\u1eddi gian x\u1eed l\u00fd khi\u1ebfu n\u1ea1i.<\/li>\n<li>Tu\u00e2n th\u1ee7 quy \u0111\u1ecbnh qu\u1ea3ng c\u00e1o: tr\u00e1nh n\u1ed9i dung sai s\u1ef1 th\u1eadt, g\u00e2y nh\u1ea7m l\u1eabn \u2014 n\u1ebfu c\u00f3 h\u1ee3p t\u00e1c qu\u1ea3ng c\u00e1o, h\u00e3y ki\u1ec3m so\u00e1t n\u1ed9i dung v\u00e0 th\u1ee7 t\u1ee5c h\u1ee3p \u0111\u1ed3ng (m\u1eabu h\u1ee3p \u0111\u1ed3ng qu\u1ea3ng c\u00e1o tham kh\u1ea3o t\u1ea1i: <a href=\"https:\/\/formtify.obacker.com\/set\/hop-dong-quang-cao-cjdk8\">m\u1eabu h\u1ee3p \u0111\u1ed3ng qu\u1ea3ng c\u00e1o<\/a>).<\/li>\n<li>V\u1edbi ho\u1ea1t \u0111\u1ed9ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, tu\u00e2n th\u1ee7 <strong>lu\u1eadt th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/strong> v\u1ec1 giao d\u1ecbch \u0111i\u1ec7n t\u1eed, b\u1ea3o m\u1eadt d\u1eef li\u1ec7u v\u00e0 th\u00f4ng tin s\u1ea3n ph\u1ea9m.<\/li>\n<\/ul>\n<p>V\u00ed d\u1ee5 th\u1ef1c t\u1ebf: m\u1ed9t nh\u00e0 b\u00e1n l\u1ebb \u0111i\u1ec7n t\u1eed ph\u1ea3i cung c\u1ea5p m\u00f4 t\u1ea3 th\u00f4ng s\u1ed1 k\u1ef9 thu\u1eadt trung th\u1ef1c, k\u00e8m th\u1eddi gian b\u1ea3o h\u00e0nh r\u00f5 r\u00e0ng \u0111\u1ec3 tr\u00e1nh khi\u1ebfu n\u1ea1i t\u1eadp th\u1ec3 v\u00e0 x\u1eed ph\u1ea1t h\u00e0nh ch\u00ednh.<\/p>\n<h2>Quy tr\u00ecnh khi\u1ebfu n\u1ea1i, gi\u1ea3i quy\u1ebft tranh ch\u1ea5p v\u00e0 b\u1ed3i th\u01b0\u1eddng<\/h2>\n<p>M\u1ed9t quy tr\u00ecnh r\u00f5 r\u00e0ng gi\u00fap x\u1eed l\u00fd khi\u1ebfu n\u1ea1i nhanh, gi\u1ea3m thi\u1ec7t h\u1ea1i v\u00e0 tr\u00e1nh leo thang tranh ch\u1ea5p. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 tr\u00ecnh t\u1ef1 th\u1ef1c d\u1ee5ng cho doanh nghi\u1ec7p:<\/p>\n<p><h4>C\u00e1c b\u01b0\u1edbc c\u01a1 b\u1ea3n<\/h4>\n<\/p>\n<ul>\n<li><strong>B\u01b0\u1edbc 1:<\/strong> Ti\u1ebfp nh\u1eadn khi\u1ebfu n\u1ea1i n\u1ed9i b\u1ed9 (qua hotline, email, form) v\u00e0 x\u00e1c nh\u1eadn \u0111\u00e3 nh\u1eadn.<\/li>\n<li><strong>B\u01b0\u1edbc 2:<\/strong> Thu th\u1eadp ch\u1ee9ng c\u1ee9: h\u00f3a \u0111\u01a1n, \u1ea3nh\/ video l\u1ed7i, phi\u1ebfu b\u1ea3o h\u00e0nh.<\/li>\n<li><strong>B\u01b0\u1edbc 3:<\/strong> X\u1eed l\u00fd n\u1ed9i b\u1ed9 trong khung th\u1eddi gian \u0111\u00e3 c\u00f4ng b\u1ed1 (v\u00ed d\u1ee5 7\u201315 ng\u00e0y).<\/li>\n<li><strong>B\u01b0\u1edbc 4:<\/strong> N\u1ebfu kh\u00f4ng \u0111\u1ea1t, \u0111\u01b0a ra ph\u01b0\u01a1ng \u00e1n h\u00f2a gi\u1ea3i ho\u1eb7c th\u1ecfa thu\u1eadn b\u1ed3i th\u01b0\u1eddng (m\u1eabu th\u1ecfa thu\u1eadn c\u00f3 th\u1ec3 tham kh\u1ea3o: <a href=\"https:\/\/formtify.obacker.com\/set\/settlement-agreement-9zpnf\">m\u1eabu th\u1ecfa thu\u1eadn gi\u1ea3i quy\u1ebft<\/a>).<\/li>\n<li><strong>B\u01b0\u1edbc 5:<\/strong> N\u1ebfu v\u1eabn kh\u00f4ng gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 khi\u1ebfu n\u1ea1i \u0111\u1ebfn <em>c\u01a1 quan b\u1ea3o v\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/em>, S\u1edf C\u00f4ng Th\u01b0\u01a1ng ho\u1eb7c \u0111\u01b0a v\u1ee5 vi\u1ec7c ra T\u00f2a \u00e1n.<\/li>\n<\/ul>\n<p><strong>L\u01b0u \u00fd th\u1ef1c t\u1ebf:<\/strong> Lu\u00f4n y\u00eau c\u1ea7u v\u00e0 l\u01b0u tr\u1eef b\u1eb1ng ch\u1ee9ng, ghi nh\u1eadn th\u1eddi h\u1ea1n x\u1eed l\u00fd theo lu\u1eadt; trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, c\u1ea7n l\u01b0u c\u00e1c log giao d\u1ecbch v\u00e0 th\u00f4ng tin giao v\u1eadn \u0111\u1ec3 ch\u1ee9ng minh quy tr\u00ecnh b\u00e1n h\u00e0ng.<\/p>\n<h2>Ch\u1ebf t\u00e0i x\u1eed l\u00fd vi ph\u1ea1m v\u00e0 v\u00ed d\u1ee5 th\u1ef1c ti\u1ec5n<\/h2>\n<p>Ch\u1ebf t\u00e0i \u0111\u1ed1i v\u1edbi vi ph\u1ea1m quy\u1ec1n l\u1ee3i ng\u01b0\u1eddi ti\u00eau d\u00f9ng bao g\u1ed3m x\u1eed ph\u1ea1t h\u00e0nh ch\u00ednh, y\u00eau c\u1ea7u kh\u1eafc ph\u1ee5c h\u1eadu qu\u1ea3, b\u1ed3i th\u01b0\u1eddng thi\u1ec7t h\u1ea1i d\u00e2n s\u1ef1 v\u00e0 trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, tr\u00e1ch nhi\u1ec7m h\u00ecnh s\u1ef1. M\u1ee9c x\u1eed ph\u1ea1t ph\u1ee5 thu\u1ed9c v\u00e0o t\u00ednh ch\u1ea5t, m\u1ee9c \u0111\u1ed9 thi\u1ec7t h\u1ea1i v\u00e0 n\u0103ng l\u1ef1c t\u00e0i ch\u00ednh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<p><h4>C\u00e1c h\u00ecnh th\u1ee9c ch\u1ebf t\u00e0i<\/h4>\n<\/p>\n<ul>\n<li>Ph\u1ea1t h\u00e0nh ch\u00ednh, t\u1ecbch thu, bu\u1ed9c ti\u00eau h\u1ee7y h\u00e0ng h\u00f3a vi ph\u1ea1m ho\u1eb7c thu h\u1ed3i s\u1ea3n ph\u1ea9m.<\/li>\n<li>Bu\u1ed9c c\u00f4ng b\u1ed1 c\u00f4ng khai xin l\u1ed7i ho\u1eb7c kh\u1eafc ph\u1ee5c th\u00f4ng tin sai l\u1ec7ch.<\/li>\n<li>B\u1ed3i th\u01b0\u1eddng d\u00e2n s\u1ef1 cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1ecb thi\u1ec7t h\u1ea1i.<\/li>\n<li>Tr\u00e1ch nhi\u1ec7m h\u00ecnh s\u1ef1 \u0111\u1ed1i v\u1edbi h\u00e0nh vi g\u00e2y h\u1eadu qu\u1ea3 nghi\u00eam tr\u1ecdng (v\u00ed d\u1ee5 s\u1ea3n xu\u1ea5t, bu\u00f4n b\u00e1n h\u00e0ng gi\u1ea3, h\u00e0ng \u0111\u1ed9c h\u1ea1i).<\/li>\n<\/ul>\n<p><strong>V\u00ed d\u1ee5 minh h\u1ecda<\/strong><\/p>\n<ul>\n<li>Qu\u1ea3ng c\u00e1o sai s\u1ef1 th\u1eadt v\u1ec1 c\u00f4ng n\u0103ng s\u1ea3n ph\u1ea9m \u2014 doanh nghi\u1ec7p b\u1ecb ph\u1ea1t h\u00e0nh ch\u00ednh v\u00e0 bu\u1ed9c g\u1ee1 b\u1ecf qu\u1ea3ng c\u00e1o; \u0111\u1ed3ng th\u1eddi c\u00f3 th\u1ec3 b\u1ecb x\u1eed l\u00fd theo <strong>lu\u1eadt c\u1ea1nh tranh<\/strong> n\u1ebfu g\u00e2y h\u1ea1n ch\u1ebf c\u1ea1nh tranh kh\u00f4ng l\u00e0nh m\u1ea1nh.<\/li>\n<li>B\u00e1n thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed c\u00f3 l\u1ed7i k\u1ef9 thu\u1eadt g\u00e2y ch\u00e1y n\u1ed5 \u2014 b\u1ecb thu h\u1ed3i to\u00e0n b\u1ed9 l\u00f4 h\u00e0ng, b\u1ed3i th\u01b0\u1eddng cho ng\u01b0\u1eddi b\u1ecb h\u1ea1i v\u00e0 c\u00f3 th\u1ec3 b\u1ecb xem x\u00e9t tr\u00e1ch nhi\u1ec7m h\u00ecnh s\u1ef1 n\u1ebfu g\u00e2y h\u1eadu qu\u1ea3 l\u1edbn.<\/li>\n<\/ul>\n<p>K\u1ebft lu\u1eadn th\u1ef1c ti\u1ec5n: doanh nghi\u1ec7p n\u00ean c\u1eadp nh\u1eadt ch\u00ednh s\u00e1ch n\u1ed9i b\u1ed9 theo <strong>lu\u1eadt b\u1ea3o v\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1edbi nh\u1ea5t 2024<\/strong>, chu\u1ea9n h\u00f3a quy tr\u00ecnh \u0111\u1ed5i tr\u1ea3\/b\u1ea3o h\u00e0nh v\u00e0 ph\u1ed1i h\u1ee3p ch\u1eb7t ch\u1ebd v\u1edbi b\u1ed9 ph\u1eadn ph\u00e1p ch\u1ebf \u0111\u1ec3 gi\u1ea3m thi\u1ec3u r\u1ee7i ro khi\u1ebfu ki\u1ec7n.<\/p>\n<h2>T\u00f3m g\u1ecdn<\/h2>\n<p>B\u00e0i vi\u1ebft t\u00f3m t\u1eaft khung ph\u00e1p l\u00fd v\u1ec1 b\u1ea3o v\u1ec7 quy\u1ec1n l\u1ee3i ng\u01b0\u1eddi ti\u00eau d\u00f9ng, nh\u1ea5n m\u1ea1nh quy\u1ec1n v\u00e0 ngh\u0129a v\u1ee5 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, tr\u00e1ch nhi\u1ec7m c\u1ee7a doanh nghi\u1ec7p trong qu\u1ea3ng c\u00e1o, khuy\u1ebfn m\u00e3i v\u00e0 h\u1ee3p t\u00e1c influencer, c\u00f9ng quy tr\u00ecnh khi\u1ebfu n\u1ea1i, b\u1ed3i th\u01b0\u1eddng v\u00e0 c\u00e1c ch\u1ebf t\u00e0i h\u00e0nh ch\u00ednh, d\u00e2n s\u1ef1, th\u1eadm ch\u00ed h\u00ecnh s\u1ef1. \u0110\u1ec3 gi\u1ea3m r\u1ee7i ro ph\u00e1p l\u00fd, doanh nghi\u1ec7p c\u1ea7n chu\u1ea9n h\u00f3a h\u1ee3p \u0111\u1ed3ng qu\u1ea3ng c\u00e1o, m\u1eabu th\u1ecfa thu\u1eadn gi\u1ea3i quy\u1ebft tranh ch\u1ea5p, minh b\u1ea1ch th\u00f4ng tin s\u1ea3n ph\u1ea9m v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh l\u01b0u gi\u1eef b\u1eb1ng ch\u1ee9ng \u2014 \u0111i\u1ec1u n\u00e0y v\u1eeba b\u1ea3o v\u1ec7 quy\u1ec1n l\u1ee3i ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1eeba h\u1ea1n ch\u1ebf r\u1ee7i-ro-phap-ly khi\u1ebfu ki\u1ec7n. Lu\u00f4n c\u00e2n nh\u1eafc li\u00ean h\u1ec7 c\u01a1 quan b\u1ea3o v\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, tham chi\u1ebfu lu\u1eadt b\u1ea3o v\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1edbi nh\u1ea5t v\u00e0 nh\u1eefng lu\u1eadt chuy\u00ean ng\u00e0nh c\u00f3 li\u00ean quan nh\u01b0 lu\u1eadt c\u1ea1nh tranh, lu\u1eadt th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed khi so\u1ea1n th\u1ea3o \u0111i\u1ec1u kho\u1ea3n h\u1ee3p \u0111\u1ed3ng v\u00e0 ch\u00ednh s\u00e1ch \u0111\u1ed5i tr\u1ea3. Mu\u1ed1n \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n c\u1ee5 th\u1ec3 v\u1ec1 h\u1ee3p \u0111\u1ed3ng, ch\u1ebf t\u00e0i x\u1eed l\u00fd vi ph\u1ea1m ho\u1eb7c ki\u1ec3m tra ch\u00ednh s\u00e1ch n\u1ed9i b\u1ed9, h\u00e3y li\u00ean h\u1ec7 TLS Firm: https:\/\/tlsfirm.com\/<\/p>\n<h2>FAQs<\/h2>\n<h3>Lu\u1eadt b\u1ea3o v\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u00e1p d\u1ee5ng cho ai?<\/h3>\n<p>Lu\u1eadt b\u1ea3o v\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u00e1p d\u1ee5ng cho m\u1ecdi m\u1ed1i quan h\u1ec7 gi\u1eefa ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 t\u1ed5 ch\u1ee9c, c\u00e1 nh\u00e2n cung c\u1ea5p h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5 t\u1ea1i Vi\u1ec7t Nam. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m c\u1ea3 giao d\u1ecbch tr\u1ef1c ti\u1ebfp v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, khi\u1ebfu n\u1ea1i li\u00ean quan \u0111\u1ebfn qu\u1ea3ng c\u00e1o, khuy\u1ebfn m\u00e3i v\u00e0 ho\u1ea1t \u0111\u1ed9ng influencer.<\/p>\n<h3>L\u00e0m sao \u0111\u1ec3 khi\u1ebfu n\u1ea1i theo Lu\u1eadt B\u1ea3o v\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng?<\/h3>\n<p>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 n\u1ed9p khi\u1ebfu n\u1ea1i tr\u1ef1c ti\u1ebfp cho doanh nghi\u1ec7p, y\u00eau c\u1ea7u x\u1eed l\u00fd theo ch\u00ednh s\u00e1ch \u0111\u1ed5i tr\u1ea3\/b\u1ea3o h\u00e0nh, ho\u1eb7c g\u1eedi khi\u1ebfu n\u1ea1i l\u00ean c\u01a1 quan b\u1ea3o v\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, S\u1edf C\u00f4ng Th\u01b0\u01a1ng ho\u1eb7c kh\u1edfi ki\u1ec7n ra T\u00f2a \u00e1n n\u1ebfu kh\u00f4ng \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft. Quan tr\u1ecdng l\u00e0 l\u01b0u gi\u1eef h\u00f3a \u0111\u01a1n, \u1ea3nh\/video ch\u1ee9ng c\u1ee9 v\u00e0 ghi nh\u1eadn th\u1eddi h\u1ea1n x\u1eed l\u00fd theo quy \u0111\u1ecbnh.<\/p>\n<h3>Doanh nghi\u1ec7p vi ph\u1ea1m s\u1ebd b\u1ecb x\u1eed l\u00fd nh\u01b0 th\u1ebf n\u00e0o?<\/h3>\n<p>Doanh nghi\u1ec7p vi ph\u1ea1m c\u00f3 th\u1ec3 b\u1ecb ph\u1ea1t h\u00e0nh ch\u00ednh, bu\u1ed9c kh\u1eafc ph\u1ee5c h\u1eadu qu\u1ea3, thu h\u1ed3i ho\u1eb7c ti\u00eau h\u1ee7y h\u00e0ng h\u00f3a, bu\u1ed9c xin l\u1ed7i c\u00f4ng khai v\u00e0 b\u1ed3i th\u01b0\u1eddng d\u00e2n s\u1ef1 cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng; trong tr\u01b0\u1eddng h\u1ee3p nghi\u00eam tr\u1ecdng c\u00f2n b\u1ecb xem x\u00e9t tr\u00e1ch nhi\u1ec7m h\u00ecnh s\u1ef1. M\u1ee9c ch\u1ebf t\u00e0i ph\u1ee5 thu\u1ed9c v\u00e0o t\u00ednh ch\u1ea5t vi ph\u1ea1m, m\u1ee9c \u0111\u1ed9 thi\u1ec7t h\u1ea1i v\u00e0 quy \u0111\u1ecbnh li\u00ean quan nh\u01b0 lu\u1eadt c\u1ea1nh tranh.<\/p>\n<h3>L\u00e0m sao \u0111\u1ec3 tra c\u1ee9u v\u0103n b\u1ea3n li\u00ean quan \u0111\u1ebfn lu\u1eadt n\u00e0y?<\/h3>\n<p>B\u1ea1n c\u00f3 th\u1ec3 tra c\u1ee9u v\u0103n b\u1ea3n lu\u1eadt, ngh\u1ecb \u0111\u1ecbnh v\u00e0 th\u00f4ng t\u01b0 li\u00ean quan tr\u00ean c\u1ed5ng th\u00f4ng tin \u0111i\u1ec7n t\u1eed c\u1ee7a Ch\u00ednh ph\u1ee7, B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng ho\u1eb7c V\u0103n b\u1ea3n ph\u00e1p lu\u1eadt qu\u1ed1c gia; \u0111\u1ed3ng th\u1eddi tham kh\u1ea3o c\u00e1c b\u1ea3n c\u1eadp nh\u1eadt v\u1ec1 lu\u1eadt b\u1ea3o v\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1edbi nh\u1ea5t \u0111\u1ec3 n\u1eafm s\u1eeda \u0111\u1ed5i. N\u1ebfu c\u1ea7n, TLS Firm c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 tra c\u1ee9u v\u00e0 h\u01b0\u1edbng d\u1eabn \u00e1p d\u1ee5ng v\u0103n b\u1ea3n ph\u00e1p lu\u1eadt cho tr\u01b0\u1eddng h\u1ee3p c\u1ee5 th\u1ec3.<\/p>","protected":false},"excerpt":{"rendered":"<p>Gi\u1edbi thi\u1ec7u Trong th\u1eddi \u0111\u1ea1i qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, khuy\u1ebfn m\u00e3i r\u1ea7m r\u1ed9 v\u00e0 h\u1ee3p t\u00e1c influencer, ch\u1ec9 m\u1ed9t tuy\u00ean b\u1ed1 sai l\u1ec7ch hay m\u1ed9t \u0111i\u1ec1u kho\u1ea3n h\u1ee3p \u0111\u1ed3ng l\u1ecfng l\u1ebbo c\u00f3 th\u1ec3 bi\u1ebfn chi\u1ebfn d\u1ecbch marketing th\u00e0nh r\u1ee7i ro ph\u00e1p l\u00fd \u2014 ph\u1ea1t h\u00e0nh ch\u00ednh, khi\u1ebfu n\u1ea1i t\u1eadp th\u1ec3 ho\u1eb7c kh\u1ee7ng ho\u1ea3ng th\u01b0\u01a1ng hi\u1ec7u. &#8230; <a title=\"Qu\u1ea3ng c\u00e1o, khuy\u1ebfn m\u00e3i v\u00e0 influencer marketing: \u0111i\u1ec1u kho\u1ea3n h\u1ee3p \u0111\u1ed3ng, ch\u1ebf t\u00e0i v\u00e0 b\u1ea3o v\u1ec7 quy\u1ec1n l\u1ee3i ng\u01b0\u1eddi ti\u00eau d\u00f9ng\" class=\"read-more\" href=\"https:\/\/tlsfirm.com\/en\/rui-ro-phap-ly-va-sai-pham-hanh-chinh-cate\/quang-cao-khuyen-mai-va-influencer-marketing-dieu-khoan-hop-dong-che-tai-va-bao-ve-quyen-loi-nguoi-tieu-dung\/\" aria-label=\"Read more about Qu\u1ea3ng c\u00e1o, khuy\u1ebfn m\u00e3i v\u00e0 influencer marketing: \u0111i\u1ec1u kho\u1ea3n h\u1ee3p \u0111\u1ed3ng, ch\u1ebf t\u00e0i v\u00e0 b\u1ea3o v\u1ec7 quy\u1ec1n l\u1ee3i ng\u01b0\u1eddi ti\u00eau d\u00f9ng\">Read more<\/a><\/p>","protected":false},"author":3,"featured_media":1003486,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","slim_seo":{"title":"Qu\u1ea3ng c\u00e1o, khuy\u1ebfn m\u00e3i v\u00e0 influencer marketing: \u0111i\u1ec1u kho\u1ea3n h\u1ee3p \u0111\u1ed3ng, ch\u1ebf t\u00e0i v\u00e0 b\u1ea3o v\u1ec7 quy\u1ec1n l\u1ee3i ng\u01b0\u1eddi ti\u00eau d\u00f9ng - TLS Firm","description":"Gi\u1edbi thi\u1ec7u Trong th\u1eddi \u0111\u1ea1i qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, khuy\u1ebfn m\u00e3i r\u1ea7m r\u1ed9 v\u00e0 h\u1ee3p t\u00e1c influencer, ch\u1ec9 m\u1ed9t tuy\u00ean b\u1ed1 sai l\u1ec7ch hay m\u1ed9t \u0111i\u1ec1u kho\u1ea3n h\u1ee3p \u0111\u1ed3ng l\u1ecfng l\u1ebbo c\u00f3 th\u1ec3 b"},"footnotes":""},"categories":[76],"tags":[1910,495,1819,2380,2201,2377,1348,1820,1810],"class_list":["post-1003485","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rui-ro-phap-ly-va-sai-pham-hanh-chinh-cate","tag-bao-ve-quyen-loi-nguoi-tieu-dung","tag-che-tai-xu-phat","tag-co-quan-bao-ve-nguoi-tieu-dung","tag-hop-dong-quang-cao","tag-luat-bao-ve-nguoi-tieu-dung-moi-nhat","tag-luat-canh-tranh","tag-luat-thuong-mai-dien-tu","tag-quy-trinh-khieu-nai","tag-quyen-loi-nguoi-tieu-dung"],"uagb_featured_image_src":{"full":["https:\/\/tlsfirm.com\/wp-content\/uploads\/2025\/11\/pexels-photo-7480538.jpeg",1200,627,false],"thumbnail":["https:\/\/tlsfirm.com\/wp-content\/uploads\/2025\/11\/pexels-photo-7480538-150x150.jpeg",150,150,true],"medium":["https:\/\/tlsfirm.com\/wp-content\/uploads\/2025\/11\/pexels-photo-7480538-300x157.jpeg",300,157,true],"medium_large":["https:\/\/tlsfirm.com\/wp-content\/uploads\/2025\/11\/pexels-photo-7480538-768x401.jpeg",768,401,true],"large":["https:\/\/tlsfirm.com\/wp-content\/uploads\/2025\/11\/pexels-photo-7480538-1024x535.jpeg",1024,535,true],"1536x1536":["https:\/\/tlsfirm.com\/wp-content\/uploads\/2025\/11\/pexels-photo-7480538.jpeg",1200,627,false],"2048x2048":["https:\/\/tlsfirm.com\/wp-content\/uploads\/2025\/11\/pexels-photo-7480538.jpeg",1200,627,false],"trp-custom-language-flag":["https:\/\/tlsfirm.com\/wp-content\/uploads\/2025\/11\/pexels-photo-7480538-18x9.jpeg",18,9,true]},"uagb_author_info":{"display_name":"Tam Ho","author_link":"https:\/\/tlsfirm.com\/en\/author\/tam-ho\/"},"uagb_comment_info":0,"uagb_excerpt":"Gi\u1edbi thi\u1ec7u Trong th\u1eddi \u0111\u1ea1i qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, khuy\u1ebfn m\u00e3i r\u1ea7m r\u1ed9 v\u00e0 h\u1ee3p t\u00e1c influencer, ch\u1ec9 m\u1ed9t tuy\u00ean b\u1ed1 sai l\u1ec7ch hay m\u1ed9t \u0111i\u1ec1u kho\u1ea3n h\u1ee3p \u0111\u1ed3ng l\u1ecfng l\u1ebbo c\u00f3 th\u1ec3 bi\u1ebfn chi\u1ebfn d\u1ecbch marketing th\u00e0nh r\u1ee7i ro ph\u00e1p l\u00fd \u2014 ph\u1ea1t h\u00e0nh ch\u00ednh, khi\u1ebfu n\u1ea1i t\u1eadp th\u1ec3 ho\u1eb7c kh\u1ee7ng ho\u1ea3ng th\u01b0\u01a1ng hi\u1ec7u.&hellip;","_links":{"self":[{"href":"https:\/\/tlsfirm.com\/en\/wp-json\/wp\/v2\/posts\/1003485","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tlsfirm.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tlsfirm.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tlsfirm.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/tlsfirm.com\/en\/wp-json\/wp\/v2\/comments?post=1003485"}],"version-history":[{"count":1,"href":"https:\/\/tlsfirm.com\/en\/wp-json\/wp\/v2\/posts\/1003485\/revisions"}],"predecessor-version":[{"id":1003487,"href":"https:\/\/tlsfirm.com\/en\/wp-json\/wp\/v2\/posts\/1003485\/revisions\/1003487"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tlsfirm.com\/en\/wp-json\/wp\/v2\/media\/1003486"}],"wp:attachment":[{"href":"https:\/\/tlsfirm.com\/en\/wp-json\/wp\/v2\/media?parent=1003485"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tlsfirm.com\/en\/wp-json\/wp\/v2\/categories?post=1003485"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tlsfirm.com\/en\/wp-json\/wp\/v2\/tags?post=1003485"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}