Trong th\u1eddi \u0111\u1ea1i th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 marketing qua ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng b\u00f9ng n\u1ed5, nhi\u1ec1u doanh nghi\u1ec7p g\u1eb7p ph\u1ea3i r\u1ee7i ro kh\u00f4ng ng\u1edd: qu\u1ea3ng c\u00e1o m\u1eadp m\u1edd, khuy\u1ebfn m\u00e3i b\u1ecb hi\u1ec3u sai, ho\u1eb7c influencer qu\u00ean c\u00f4ng khai h\u1ee3p t\u00e1c \u2014 t\u1ea1o ra khi\u1ebfu n\u1ea1i, ph\u1ea1t h\u00e0nh ch\u00ednh v\u00e0 t\u1ed5n h\u1ea1i uy t\u00edn trong nh\u00e1y m\u1eaft. \u0110\u1ed1i v\u1edbi ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch ph\u00e1p ch\u1ebf, nh\u00e2n s\u1ef1 ho\u1eb7c compliance, th\u00e1ch th\u1ee9c l\u00e0 l\u00e0m sao v\u1eeba t\u1eadn d\u1ee5ng k\u00eanh s\u1ed1 v\u1eeba ki\u1ec3m so\u00e1t r\u1ee7i ro ph\u00e1p l\u00fd li\u00ean quan \u0111\u1ebfn lu\u1eadt b\u1ea3o v\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/strong> m\u00e0 v\u1eabn duy tr\u00ec t\u1ed1c \u0111\u1ed9 tri\u1ec3n khai.<\/p>\n M\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 h\u1eefu \u00edch nh\u01b0ng th\u01b0\u1eddng b\u1ecb b\u1ecf qua l\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a t\u00e0i li\u1ec7u: m\u1eabu TOS, privacy policy, h\u1ee3p \u0111\u1ed3ng influencer v\u00e0 quy tr\u00ecnh ti\u1ebfp nh\u1eadn khi\u1ebfu n\u1ea1i chu\u1ea9n ho\u00e1 gi\u00fap gi\u1ea3m sai s\u00f3t, r\u00fat ng\u1eafn th\u1eddi gian ph\u1ea3n \u1ee9ng v\u00e0 t\u1ea1o b\u1eb1ng ch\u1ee9ng ph\u00e1p l\u00fd khi c\u1ea7n. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd l\u1ea7n l\u01b0\u1ee3t d\u1eabn b\u1ea1n qua: kh\u00e1i ni\u1ec7m v\u00e0 ph\u1ea1m vi \u00e1p d\u1ee5ng; quy\u1ec1n c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng; ngh\u0129a v\u1ee5 c\u1ee7a doanh nghi\u1ec7p; th\u1ee7 t\u1ee5c khi\u1ebfu n\u1ea1i v\u00e0 gi\u1ea3i quy\u1ebft tranh ch\u1ea5p; c\u0169ng nh\u01b0 c\u00e1c h\u00ecnh th\u1ee9c x\u1eed ph\u1ea1t \u2014 k\u00e8m g\u1ee3i \u00fd th\u1ef1c t\u1ebf \u0111\u1ec3 b\u1ea1n \u00e1p d\u1ee5ng ngay trong h\u1ec7 th\u1ed1ng ki\u1ec3m so\u00e1t n\u1ed9i b\u1ed9 c\u1ee7a c\u00f4ng ty.<\/p>\n Lu\u1eadt b\u1ea3o v\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/strong> quy \u0111\u1ecbnh c\u00e1c nguy\u00ean t\u1eafc, quy\u1ec1n v\u00e0 c\u01a1 ch\u1ebf b\u1ea3o v\u1ec7 \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi mua, ng\u01b0\u1eddi s\u1eed d\u1ee5ng h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5 (sau \u0111\u00e2y g\u1ecdi chung l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng) khi giao d\u1ecbch tr\u00ean th\u1ecb tr\u01b0\u1eddng. \u1ede Vi\u1ec7t Nam, ph\u1ea1m vi \u00e1p d\u1ee5ng bao g\u1ed3m h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5, th\u00f4ng tin khuy\u1ebfn m\u1ea1i, qu\u1ea3ng c\u00e1o v\u00e0 c\u00e1c giao d\u1ecbch th\u01b0\u01a1ng m\u1ea1i gi\u1eefa ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 nh\u00e0 cung c\u1ea5p.<\/p>\n Lu\u1eadt \u00e1p d\u1ee5ng cho c\u1ea3 giao d\u1ecbch truy\u1ec1n th\u1ed1ng v\u00e0 giao d\u1ecbch \u0111i\u1ec7n t\u1eed; do \u0111\u00f3, c\u00e1c ch\u00ednh s\u00e1ch nh\u01b0 \u0111i\u1ec1u kho\u1ea3n d\u1ecbch v\u1ee5 (Terms of Service) v\u00e0 ch\u00ednh s\u00e1ch b\u1ea3o m\u1eadt (Privacy Policy) c\u00f3 vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c tu\u00e2n th\u1ee7 ph\u00e1p lu\u1eadt b\u1ea3o v\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam<\/em>. Tham kh\u1ea3o m\u1eabu \u0111i\u1ec1u kho\u1ea3n trang web t\u1ea1i \u0111\u00e2y<\/a> v\u00e0 m\u1eabu ch\u00ednh s\u00e1ch b\u1ea3o m\u1eadt t\u1ea1i \u0111\u00e2y<\/a>.<\/p>\n V\u00ed d\u1ee5: M\u1ed9t n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ph\u1ea3i \u0111\u1ea3m b\u1ea3o th\u00f4ng tin v\u1ec1 gi\u00e1, khuy\u1ebfn m\u00e3i v\u00e0 \u0111i\u1ec1u ki\u1ec7n \u0111\u1ed5i tr\u1ea3 r\u00f5 r\u00e0ng cho kh\u00e1ch h\u00e0ng \u0111\u1ec3 kh\u00f4ng vi ph\u1ea1m c\u00e1c quy \u0111\u1ecbnh c\u1ee7a lu\u1eadt.<\/p>\n Lu\u1eadt b\u1ea3o v\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng x\u00e1c \u0111\u1ecbnh m\u1ed9t s\u1ed1 quy\u1ec1n c\u01a1 b\u1ea3n m\u00e0 doanh nghi\u1ec7p c\u1ea7n t\u00f4n tr\u1ecdng, b\u1ea3o v\u1ec7 v\u00e0 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1ef1c hi\u1ec7n, bao g\u1ed3m quy\u1ec1n \u0111\u01b0\u1ee3c an to\u00e0n, quy\u1ec1n \u0111\u01b0\u1ee3c bi\u1ebft th\u00f4ng tin, quy\u1ec1n \u0111\u01b0\u1ee3c ch\u1ecdn l\u1ef1a, quy\u1ec1n \u0111\u01b0\u1ee3c khi\u1ebfu n\u1ea1i v\u00e0 quy\u1ec1n \u0111\u01b0\u1ee3c b\u1ed3i th\u01b0\u1eddng.<\/p>\n Nh\u1eefng quy\u1ec1n n\u00e0y l\u00e0 n\u1ec1n t\u1ea3ng cho vi\u1ec7c x\u00e2y d\u1ef1ng ch\u00ednh s\u00e1ch n\u1ed9i b\u1ed9, h\u01b0\u1edbng d\u1eabn ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng v\u00e0 quy tr\u00ecnh x\u1eed l\u00fd khi\u1ebfu n\u1ea1i trong doanh nghi\u1ec7p.<\/p>\n Doanh nghi\u1ec7p v\u00e0 nh\u00e0 cung c\u1ea5p c\u00f3 tr\u00e1ch nhi\u1ec7m tu\u00e2n th\u1ee7 lu\u1eadt b\u1ea3o h\u1ed9 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, cung c\u1ea5p th\u00f4ng tin trung th\u1ef1c, kh\u00f4ng g\u00e2y nh\u1ea7m l\u1eabn v\u00e0 \u0111\u1ea3m b\u1ea3o quy\u1ec1n l\u1ee3i sau b\u00e1n h\u00e0ng.<\/p>\n V\u00ed d\u1ee5 th\u1ef1c t\u1ebf: M\u1ed9t c\u00f4ng ty cung c\u1ea5p ph\u1ea7n m\u1ec1m ph\u1ea3i c\u1eadp nh\u1eadt TOS\/Policy khi thay \u0111\u1ed5i t\u00ednh n\u0103ng li\u00ean quan \u0111\u1ebfn quy\u1ec1n ng\u01b0\u1eddi d\u00f9ng; tham kh\u1ea3o bi\u1ec3u m\u1eabu \u0111i\u1ec1u kho\u1ea3n d\u1ecbch v\u1ee5 \u0111\u1ec3 \u0111\u1ed3ng b\u1ed9 ph\u00e1p l\u00fd: m\u1eabu \u0111i\u1ec1u kho\u1ea3n<\/a>.<\/p>\n Khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng cho r\u1eb1ng quy\u1ec1n l\u1ee3i b\u1ecb x\u00e2m ph\u1ea1m, c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n m\u1ed9t trong c\u00e1c b\u01b0\u1edbc: khi\u1ebfu n\u1ea1i tr\u1ef1c ti\u1ebfp v\u1edbi ng\u01b0\u1eddi b\u00e1n\/d\u1ecbch v\u1ee5, y\u00eau c\u1ea7u b\u00ean th\u1ee9 ba h\u00f2a gi\u1ea3i, ho\u1eb7c khi\u1ebfu n\u1ea1i t\u1edbi c\u01a1 quan nh\u00e0 n\u01b0\u1edbc c\u00f3 th\u1ea9m quy\u1ec1n.<\/p>\n M\u1ed9t h\u01b0\u1edbng d\u1eabn ng\u1eafn cho ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch: khi nh\u1eadn khi\u1ebfu n\u1ea1i, thu th\u1eadp h\u1ee3p \u0111\u1ed3ng, h\u00f3a \u0111\u01a1n, b\u1eb1ng ch\u1ee9ng qu\u1ea3ng c\u00e1o (bao g\u1ed3m n\u1ed9i dung influencer n\u1ebfu c\u00f3), v\u00e0 l\u1eadp bi\u00ean b\u1ea3n. Vi\u1ec7c chu\u1ea9n b\u1ecb \u0111\u1ea7y \u0111\u1ee7 gi\u00fap r\u00fat ng\u1eafn th\u1eddi gian x\u1eed l\u00fd v\u00e0 gi\u1ea3m r\u1ee7i ro b\u1ecb x\u1eed ph\u1ea1t.<\/p>\n Vi ph\u1ea1m quy \u0111\u1ecbnh v\u1ec1 b\u1ea3o v\u1ec7 quy\u1ec1n l\u1ee3i ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn nhi\u1ec1u h\u00ecnh th\u1ee9c ch\u1ebf t\u00e0i, t\u1eeb h\u00e0nh ch\u00ednh \u0111\u1ebfn d\u00e2n s\u1ef1 v\u00e0 th\u1eadm ch\u00ed h\u00ecnh s\u1ef1 t\u00f9y m\u1ee9c \u0111\u1ed9 v\u00e0 h\u1eadu qu\u1ea3.<\/p>\n C\u01a1 quan b\u1ea3o v\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 c\u00e1c c\u01a1 quan qu\u1ea3n l\u00fd li\u00ean quan s\u1ebd c\u0103n c\u1ee9 v\u00e0o quy \u0111\u1ecbnh \u0111\u1ec3 x\u1eed l\u00fd. \u0110\u1ed1i v\u1edbi doanh nghi\u1ec7p \u0111ang ph\u00e1t tri\u1ec3n, x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng ki\u1ec3m so\u00e1t n\u1ed9i b\u1ed9, \u0111\u00e0o t\u1ea1o \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng v\u00e0 r\u00e0 so\u00e1t h\u1ee3p \u0111\u1ed3ng\/quy tr\u00ecnh (nh\u01b0 TOS, privacy policy, h\u1ee3p \u0111\u1ed3ng qu\u1ea3ng c\u00e1o) l\u00e0 bi\u1ec7n ph\u00e1p ph\u00f2ng ng\u1eeba hi\u1ec7u qu\u1ea3 \u0111\u1ec3 tr\u00e1nh r\u1ee7i ro ch\u1ebf t\u00e0i.<\/p>\n T\u00f3m l\u1ea1i, b\u00e0i vi\u1ebft \u0111\u00e3 l\u00e0m r\u00f5 kh\u00e1i ni\u1ec7m v\u00e0 ph\u1ea1m vi \u00e1p d\u1ee5ng c\u1ee7a lu\u1eadt b\u1ea3o v\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, c\u00e1c quy\u1ec1n c\u01a1 b\u1ea3n c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, ngh\u0129a v\u1ee5 c\u1ee7a doanh nghi\u1ec7p khi tri\u1ec3n khai qu\u1ea3ng c\u00e1o v\u00e0 khuy\u1ebfn m\u00e3i tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1, quy tr\u00ecnh ti\u1ebfp nh\u1eadn khi\u1ebfu n\u1ea1i v\u00e0 c\u00e1c h\u00ecnh th\u1ee9c ch\u1ebf t\u00e0i khi vi ph\u1ea1m. \u0110\u1ec3 gi\u1ea3m r\u1ee7i ro ph\u00e1p l\u00fd, doanh nghi\u1ec7p n\u00ean chu\u1ea9n ho\u00e1 v\u00e0 t\u1ef1 \u0111\u1ed9ng ho\u00e1 t\u00e0i li\u1ec7u nh\u01b0 TOS, privacy policy, h\u1ee3p \u0111\u1ed3ng influencer c\u00f9ng quy tr\u00ecnh khi\u1ebfu n\u1ea1i v\u00e0 l\u01b0u gi\u1eef b\u1eb1ng ch\u1ee9ng giao d\u1ecbch \u2014 \u0111i\u1ec1u n\u00e0y v\u1eeba gi\u00fap tu\u00e2n th\u1ee7 lu\u1eadt b\u1ea3o h\u1ed9 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, v\u1eeba b\u1ea3o v\u1ec7 quy\u1ec1n l\u1ee3i ng\u01b0\u1eddi ti\u00eau d\u00f9ng. N\u1ebfu c\u1ea7n h\u1ed7 tr\u1ee3 so\u1ea1n th\u1ea3o m\u1eabu h\u1ee3p \u0111\u1ed3ng, r\u00e0 so\u00e1t ch\u00ednh s\u00e1ch ho\u1eb7c x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng compliance cho qu\u1ea3ng c\u00e1o s\u1ed1 v\u00e0 h\u1ee3p t\u00e1c v\u1edbi influencer, h\u00e3y li\u00ean h\u1ec7 TLS Firm \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n chuy\u00ean s\u00e2u: https:\/\/tlsfirm.com\/. C\u00e1c t\u1eeb kh\u00f3a li\u00ean quan trong b\u00e0i: lu\u1eadt b\u1ea3o h\u1ed9 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, b\u1ea3o v\u1ec7 quy\u1ec1n l\u1ee3i ng\u01b0\u1eddi ti\u00eau d\u00f9ng, h\u1ee3p \u0111\u1ed3ng influencer, quy tr\u00ecnh khi\u1ebfu n\u1ea1i, TOS, privacy policy.<\/p>\n Lu\u1eadt b\u1ea3o v\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng quy \u0111\u1ecbnh c\u00e1c quy\u1ec1n c\u01a1 b\u1ea3n g\u1ed3m quy\u1ec1n \u0111\u01b0\u1ee3c an to\u00e0n, quy\u1ec1n \u0111\u01b0\u1ee3c bi\u1ebft th\u00f4ng tin, quy\u1ec1n \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn, quy\u1ec1n khi\u1ebfu n\u1ea1i v\u00e0 quy\u1ec1n \u0111\u01b0\u1ee3c b\u1ed3i th\u01b0\u1eddng. Doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea3m b\u1ea3o th\u00f4ng tin minh b\u1ea1ch v\u00e0 kh\u00f4ng g\u00e2y nh\u1ea7m l\u1eabn \u0111\u1ec3 t\u00f4n tr\u1ecdng nh\u1eefng quy\u1ec1n n\u00e0y.<\/p>\n N\u1ebfu quy\u1ec1n l\u1ee3i b\u1ecb x\u00e2m ph\u1ea1m, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 khi\u1ebfu n\u1ea1i tr\u1ef1c ti\u1ebfp v\u1edbi nh\u00e0 cung c\u1ea5p, y\u00eau c\u1ea7u h\u00f2a gi\u1ea3i qua t\u1ed5 ch\u1ee9c trung gian ho\u1eb7c g\u1eedi khi\u1ebfu n\u1ea1i t\u1edbi c\u01a1 quan b\u1ea3o v\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ea9m quy\u1ec1n. Doanh nghi\u1ec7p n\u00ean c\u00f3 quy tr\u00ecnh ti\u1ebfp nh\u1eadn, x\u00e1c minh v\u00e0 tr\u1ea3 l\u1eddi khi\u1ebfu n\u1ea1i k\u00e8m l\u01b0u tr\u1eef b\u1eb1ng ch\u1ee9ng \u0111\u1ec3 gi\u1ea3i quy\u1ebft k\u1ecbp th\u1eddi.<\/p>\n C\u00e1c c\u01a1 quan qu\u1ea3n l\u00fd nh\u00e0 n\u01b0\u1edbc v\u1ec1 b\u1ea3o v\u1ec7 quy\u1ec1n l\u1ee3i ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 c\u01a1 quan chuy\u00ean ng\u00e0nh li\u00ean quan c\u00f3 th\u1ea9m quy\u1ec1n x\u1eed l\u00fd vi ph\u1ea1m h\u00e0nh ch\u00ednh ho\u1eb7c ki\u1ebfn ngh\u1ecb x\u1eed l\u00fd d\u00e2n s\u1ef1. Trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p nghi\u00eam tr\u1ecdng, v\u1ee5 vi\u1ec7c c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c chuy\u1ec3n sang c\u01a1 quan t\u01b0 ph\u00e1p \u0111\u1ec3 x\u1eed l\u00fd h\u00ecnh s\u1ef1.<\/p>\n Khi doanh nghi\u1ec7p g\u00e2y thi\u1ec7t h\u1ea1i, h\u1ecd c\u00f3 th\u1ec3 b\u1ecb bu\u1ed9c b\u1ed3i th\u01b0\u1eddng theo quy \u0111\u1ecbnh d\u00e2n s\u1ef1 g\u1ed3m s\u1eeda ch\u1eefa, \u0111\u1ed5i tr\u1ea3, ho\u00e0n ti\u1ec1n ho\u1eb7c b\u1ed3i th\u01b0\u1eddng t\u1ed5n th\u1ea5t th\u1ef1c t\u1ebf. Vi\u1ec7c b\u1ed3i th\u01b0\u1eddng c\u0103n c\u1ee9 v\u00e0o m\u1ee9c \u0111\u1ed9 thi\u1ec7t h\u1ea1i v\u00e0 b\u1eb1ng ch\u1ee9ng do ng\u01b0\u1eddi ti\u00eau d\u00f9ng cung c\u1ea5p.<\/p>\n C\u00f3, lu\u1eadt b\u1ea3o v\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u00e1p d\u1ee5ng cho c\u1ea3 giao d\u1ecbch truy\u1ec1n th\u1ed1ng v\u00e0 giao d\u1ecbch \u0111i\u1ec7n t\u1eed, bao g\u1ed3m mua b\u00e1n tr\u1ef1c tuy\u1ebfn v\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1. Doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ea7n c\u1eadp nh\u1eadt TOS, privacy policy v\u00e0 th\u00f4ng tin khuy\u1ebfn m\u00e3i r\u00f5 r\u00e0ng \u0111\u1ec3 tu\u00e2n th\u1ee7.<\/p>","protected":false},"excerpt":{"rendered":" Gi\u1edbi thi\u1ec7u Trong th\u1eddi \u0111\u1ea1i th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 marketing qua ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng b\u00f9ng n\u1ed5, nhi\u1ec1u doanh nghi\u1ec7p g\u1eb7p ph\u1ea3i r\u1ee7i ro kh\u00f4ng ng\u1edd: qu\u1ea3ng c\u00e1o m\u1eadp m\u1edd, khuy\u1ebfn m\u00e3i b\u1ecb hi\u1ec3u sai, ho\u1eb7c influencer qu\u00ean c\u00f4ng khai h\u1ee3p t\u00e1c \u2014 t\u1ea1o ra khi\u1ebfu n\u1ea1i, ph\u1ea1t h\u00e0nh ch\u00ednh v\u00e0 t\u1ed5n h\u1ea1i uy t\u00edn … Read more<\/a><\/p>","protected":false},"author":3,"featured_media":1003054,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","slim_seo":{"title":"Tu\u00e2n th\u1ee7 qu\u1ea3ng c\u00e1o & khuy\u1ebfn m\u00e3i tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1: r\u1ee7i ro ph\u00e1p l\u00fd b\u1ea3o v\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 m\u1eabu h\u1ee3p \u0111\u1ed3ng influencer - TLS Firm","description":"Gi\u1edbi thi\u1ec7u Trong th\u1eddi \u0111\u1ea1i th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 marketing qua ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng b\u00f9ng n\u1ed5, nhi\u1ec1u doanh nghi\u1ec7p g\u1eb7p ph\u1ea3i r\u1ee7i ro kh\u00f4ng ng\u1edd: qu\u1ea3ng c\u00e1o m\u1eadp m\u1edd, khuy\u1ebfn m\u00e3"},"footnotes":""},"categories":[76],"tags":[1910,2181,2170,2173,1421,2182,1810,2183],"class_list":["post-1003053","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rui-ro-phap-ly-va-sai-pham-hanh-chinh-cate","tag-bao-ve-quyen-loi-nguoi-tieu-dung","tag-hop-dong-influencer","tag-khieu-nai-nguoi-tieu-dung","tag-luat-bao-ho-nguoi-tieu-dung","tag-privacy-policy","tag-quang-cao-tren-nen-tang-so","tag-quyen-loi-nguoi-tieu-dung","tag-tos"],"uagb_featured_image_src":{"full":["https:\/\/tlsfirm.com\/wp-content\/uploads\/2025\/10\/pexels-photo-8368378.jpeg",1200,627,false],"thumbnail":["https:\/\/tlsfirm.com\/wp-content\/uploads\/2025\/10\/pexels-photo-8368378-150x150.jpeg",150,150,true],"medium":["https:\/\/tlsfirm.com\/wp-content\/uploads\/2025\/10\/pexels-photo-8368378-300x157.jpeg",300,157,true],"medium_large":["https:\/\/tlsfirm.com\/wp-content\/uploads\/2025\/10\/pexels-photo-8368378-768x401.jpeg",768,401,true],"large":["https:\/\/tlsfirm.com\/wp-content\/uploads\/2025\/10\/pexels-photo-8368378-1024x535.jpeg",1024,535,true],"1536x1536":["https:\/\/tlsfirm.com\/wp-content\/uploads\/2025\/10\/pexels-photo-8368378.jpeg",1200,627,false],"2048x2048":["https:\/\/tlsfirm.com\/wp-content\/uploads\/2025\/10\/pexels-photo-8368378.jpeg",1200,627,false],"trp-custom-language-flag":["https:\/\/tlsfirm.com\/wp-content\/uploads\/2025\/10\/pexels-photo-8368378-18x9.jpeg",18,9,true]},"uagb_author_info":{"display_name":"Tam Ho","author_link":"https:\/\/tlsfirm.com\/en\/author\/tam-ho\/"},"uagb_comment_info":0,"uagb_excerpt":"Gi\u1edbi thi\u1ec7u Trong th\u1eddi \u0111\u1ea1i th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 marketing qua ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng b\u00f9ng n\u1ed5, nhi\u1ec1u doanh nghi\u1ec7p g\u1eb7p ph\u1ea3i r\u1ee7i ro kh\u00f4ng ng\u1edd: qu\u1ea3ng c\u00e1o m\u1eadp m\u1edd, khuy\u1ebfn m\u00e3i b\u1ecb hi\u1ec3u sai, ho\u1eb7c influencer qu\u00ean c\u00f4ng khai h\u1ee3p t\u00e1c \u2014 t\u1ea1o ra khi\u1ebfu n\u1ea1i, ph\u1ea1t h\u00e0nh ch\u00ednh v\u00e0 t\u1ed5n h\u1ea1i uy t\u00edn…","_links":{"self":[{"href":"https:\/\/tlsfirm.com\/en\/wp-json\/wp\/v2\/posts\/1003053","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tlsfirm.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tlsfirm.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tlsfirm.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/tlsfirm.com\/en\/wp-json\/wp\/v2\/comments?post=1003053"}],"version-history":[{"count":1,"href":"https:\/\/tlsfirm.com\/en\/wp-json\/wp\/v2\/posts\/1003053\/revisions"}],"predecessor-version":[{"id":1003055,"href":"https:\/\/tlsfirm.com\/en\/wp-json\/wp\/v2\/posts\/1003053\/revisions\/1003055"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tlsfirm.com\/en\/wp-json\/wp\/v2\/media\/1003054"}],"wp:attachment":[{"href":"https:\/\/tlsfirm.com\/en\/wp-json\/wp\/v2\/media?parent=1003053"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tlsfirm.com\/en\/wp-json\/wp\/v2\/categories?post=1003053"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tlsfirm.com\/en\/wp-json\/wp\/v2\/tags?post=1003053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Kh\u00e1i ni\u1ec7m v\u00e0 ph\u1ea1m vi \u00e1p d\u1ee5ng c\u1ee7a Lu\u1eadt b\u1ea3o v\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/h2>\n
\u0110i\u1ec3m c\u1ea7n l\u01b0u \u00fd cho doanh nghi\u1ec7p<\/h4>\n<\/p>\n
Quy\u1ec1n c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng theo Lu\u1eadt<\/h2>\n
Quy\u1ec1n ch\u00ednh (t\u00f3m t\u1eaft)<\/h4>\n<\/p>\n
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Ngh\u0129a v\u1ee5 c\u1ee7a doanh nghi\u1ec7p v\u00e0 nh\u00e0 cung c\u1ea5p<\/h2>\n
C\u00e1c ngh\u0129a v\u1ee5 c\u1ee5 th\u1ec3<\/h4>\n<\/p>\n
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Th\u1ee7 t\u1ee5c khi\u1ebfu n\u1ea1i v\u00e0 gi\u1ea3i quy\u1ebft tranh ch\u1ea5p<\/h2>\n
C\u00e1c b\u01b0\u1edbc th\u1ef1c h\u00e0nh cho doanh nghi\u1ec7p v\u00e0 \u0111\u1ed9i ng\u0169 compliance<\/h4>\n<\/p>\n
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H\u00ecnh th\u1ee9c x\u1eed ph\u1ea1t v\u00e0 ch\u1ebf t\u00e0i khi vi ph\u1ea1m lu\u1eadt<\/h2>\n
C\u00e1c ch\u1ebf t\u00e0i ph\u1ed5 bi\u1ebfn<\/h4>\n<\/p>\n
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T\u00f3m g\u1ecdn<\/h2>\n
FAQs<\/h2>\n
Lu\u1eadt b\u1ea3o v\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng quy \u0111\u1ecbnh quy\u1ec1n g\u00ec cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng?<\/h3>\n
L\u00e0m sao \u0111\u1ec3 khi\u1ebfu n\u1ea1i khi b\u1ecb x\u00e2m ph\u1ea1m quy\u1ec1n l\u1ee3i ng\u01b0\u1eddi ti\u00eau d\u00f9ng?<\/h3>\n
Ai c\u00f3 th\u1ea9m quy\u1ec1n x\u1eed l\u00fd vi ph\u1ea1m theo Lu\u1eadt b\u1ea3o v\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng?<\/h3>\n
Doanh nghi\u1ec7p ph\u1ea3i b\u1ed3i th\u01b0\u1eddng nh\u01b0 th\u1ebf n\u00e0o khi g\u00e2y thi\u1ec7t h\u1ea1i cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng?<\/h3>\n
Lu\u1eadt b\u1ea3o v\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 \u00e1p d\u1ee5ng cho mua h\u00e0ng tr\u1ef1c tuy\u1ebfn kh\u00f4ng?<\/h3>\n